For most people, the concept of outdoor advertising begins and ends with a billboard. If they thought harder, however, they might easily recall other forms of open-air ads, including outdoor advertising banners and flags. They might even be able to tell you where they last saw a fluttering banner and what business it was promoting.
That simple recall is one of many benefits business owners enjoy when they invest in outdoor advertising. Here are five other benefits:
- It Catches Your Attention
- Unlike print, digital or television ads, outdoor advertising banners often stand-alone. When they do, they usually catch the attention of consumers, especially when they are creative, colorful and vary in size.
- It is Part of a Customer’s Everyday Environment
Consumers can throw away a magazine, turn off the television and close their browser window, perhaps never paying attention to what was right in front of their face. Advertising flags and banners, however, are part of a consumer’s everyday environment. If he commutes to work past your business, it is likely he will see your banner twice a day for many days. That can lead to better recall when the consumer is searching for the service you offer.
- It Reaches a Diverse Audience
Traditional media advertising often serves a niche audience. Not everyone reads the same magazines, after all, or visits the same websites. Outdoor advertising reaches everyone who passes it by. This could capture the attention of consumers who might be unfamiliar with your service but want to learn more.
- It is a Cost Effective Method of Advertising
Compared with traditional models, outdoor advertising banners are a cost effective method of promoting your business. Once you own advertising flags or banners, you own them until you decide to dispose of them. Thus, you could potentially have an attractive and effective piece of marketing material that lasts months or years.
- It is Versatile and Fun
Whether you choose outdoor advertising banners or some other method of outdoor promotion, you have many creative options. Banners and flags come in many shapes and sizes. You can combine messages to design something festive or fun, attracting new consumers and piquing the curiosity of passers-by.
These days, as people spend more time taking part in outdoor activities, it might be a good idea to consider outdoor advertising banners as a marketing promotion. With different styles to choose from, likely one will fit your business style.